FilmFest Campaign

How do you get hundreds of college students to actually show up to a screening? You stop making "ads" and start making cinema. For the Jawani Jaaneman campaign, I directed the visual assets to feel less like marketing and more like the movies we were celebrating. It was a mix of fast-paced edits, heavy nostalgia (bappi lahiri songs), and knowing exactly what makes our audience tick. We didn't just ask people to come; we made them fear missing out. WATCH - https://www.instagram.com/p/DWOroqzjCgD/